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Which Automotive Facebook Page Is Performing Best?
This is what every marketer wants to see on their Facebook page:It's Kia's Facebook Fan growth for a two week period in late June, early July. They generated a remarkable 17% fan growth over that two...
View ArticleSkittles and the post with never ending comments
While Skittles didn't have the top most engaging post this week, I really like what they did. And it did get them well into the second place slot. Their tactic brings a lot of the latest engagement...
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Starbucks' post for Black Friday? No room for cream.
Of 86 total posts by the top ten brands on Facebook last week, it's noteworthy that 2 of the top ten posts had Thanksgiving holiday themes. Really speaks to the value of brand communications being in...
View ArticleHow Facebook's own Page is posting Links that drive engagement
Zuum data across a number of industries has revealed that of all the different posting types, Links tend to produce the lowest levels of engagement.Why?Probably a combination of the fact that Links...
View ArticleTop Ten Facebook posts for last week
We're changing the format of Top Ten a bit starting this week. We're now showing the ten most engaging posts from the 100 consumer brand Facebook pages with the most fans. This is to give Top Ten a...
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